We are seeking a motivated professional who will support MSF’s operational communications in Sudan by producing and managing high-quality social media content to strengthen MSF’s visibility, acceptance, and positioning.

As a social media officer, you will contribute to MSF’s operational communications objectives in Sudan by producing, curating, and disseminating high-quality social media content, engaging with online communities, and supporting MSF’s positioning, acceptance, and visibility in a highly complex and evolving context, in line with MSF’s principle of témoignage.

1. Content production, curation, and publication

• Produces, edits, curates, and publishes impactful content for MSF social media accounts in Sudan (primarily X and Facebook).
• Keeps up to date with new technologies and trends, suggesting creative formats to optimize MSF’s use of digital tools and channels.
• Ensures that MSF communications guidelines (ethical standards, diversity, equity and inclusion, audiovisual, branding, logo, etc.) are followed in all content directly collected and produced.
• When necessary, executes simple paid campaigns or posts to increase the reach of MSF’s digital communications.
• Maintains and regularly updates a content calendar for production and dissemination on MSF social media channels and schedules posts accordingly.

2. Community management

• Interacts with followers and responds to audience comments and questions in a timely manner.
• Develops FAQs for recurring audience questions and prepares specific Q&As as needed for relevant operational/emergency topics.
• Reports problematic comments on MSF’s social media accounts and proposes appropriate management approaches.

3. Digital monitoring, social listening, and crisis management

• Produces and shares weekly monitoring reports of online MSF mentions and relevant contextual information.   
• Monitors topics relevant to MSF and online mentions of MSF using tools such as Talkwalker, CrowdTangle, and Google Alerts.
• Reports problematic online mentions of MSF to supervisors.
• Identifies misinformation and disinformation campaigns affecting MSF and proposes ways to address them.
• Supports online monitoring during crisis management situations.

4. Digital strategy: implementation and tactics

• Suggests improvements to communications initiatives based on approved operational objectives, defined target audiences, analytics, and digital engagement outputs.
• Supports the development and implementation of a digital strategy aligned with the overall operational communications strategy.
• Ensures digital tidiness and security of social media accounts (application of social media security guidelines, review and updating of account details, and brand consistency).
• Uses online marketing techniques to support communications objectives, when appropriate.

5. Reporting

• Periodically reports on performance and contributes to the definition of key performance indicators (KPIs) for MSF’s social media accounts in Sudan.
• Evaluates audience engagement and analyses the impact of activities using analytics dashboards.

6. Internal stakeholder engagement and collaboration

• Encourages MSF staff to adhere to social media guidelines.
• When required for communications strategy, recruits, trains, and supports MSF social media ambassadors or content curators within projects.
• Collaborates closely with other MSF communications team members in Sudan to coordinate initiatives and content dissemination.
• Liaises with social media and digital experts within the MSF communications network (Digital Focal Point, Digital Advisors, Digital Working Group) for technical support and strategic guidance.