|
Duties and responsibilities:
-
Establishes marketing objectives, to obtain a market share and ensure product and service profitability
-
Plans and supervises the advertising and promotional activities, making use of the written press, the electronic media and mailing services.
-
Prepares and implements monthly and annual marketing budgets.
-
Devises and implements short and long-term marketing plans and programs, in order to achieve growth in profits and in dealership products and services.
-
Contacts advertising agencies concerning current advertising campaigns.
-
Works with writers and artists and supervises copywriting and the design and production of promotional materials.
-
Designs and composes, together with the managers, all printed advertising, radio and television commercials, billboards, mailings and internal or external notices.
-
Works with the dealer and the general sales manager to develop future advertising campaigns. o Notifies dealership employees of any marketing initiatives.
-
Liaises with manufacturers on marketing matters.
-
Takes part in relevant marketing or sales promotion meetings put on by the manufacturers and dealer associations or organizations.
-
Achieves an adequate profit/loss ratio and obtains a satisfactory market share.
-
Communicates with dealership employees, in order to keep abreast of the attitudes, behaviours and consumption habits of the clientele, etc.
-
Interacts with the customers, in order to become familiar with their needs and concerns.
|